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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Publisher: Little, Brown
Publication Date: 2/1/2000
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The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world.
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